Hard Work, Persistence and Passion . . . .
… will only get you so far ….
As some of you will know I am putting together a submission for Mike Ormond’s forthcoming free Kindle book on Windows Phone development and have picked up a chapter to be entitled ‘Marketing Your Apps’. I have to say that as an independent software developer , marketing is something that doesn’t come naturally to me... Continue Reading →
So a dozen Apps on the marketplace and I have never done a YouTube video - until now*! (essentially because I don’t have the equipment to do it properly.) So with my chapter for Mike Ormond’s upcoming Kindle book in mind I thought I should have a go. To begin with I chose an App... Continue Reading →
Creating an App Specific Twitter Account for Marketing purposes. The thinking here is that by creating a topic based Twitter account and then following people with a related interest they *may* Check out your profile (and maybe the links on it to your apps?) Follow you back (and perhaps take a subsequent interest in your... Continue Reading →
Having established overwhelming support from phone owners for ‘free’ apps (as opposed to trial apps) it is a logical step for developers to look at advertising SDKs as a means of monetising an application. The most popular option being to provide a free ‘ad supported’ version that also has an option to upgrade to a... Continue Reading →
Most developers will tweet about the development and release of a new App in the normal course of events. Some will even give an App its’ own Twitter account (if for no other reason than to retain focus on the App and avoid clogging up your their personal Twitter account). However, for this experiment I... Continue Reading →
Once you have a few Apps in the marketplace why not market them ‘in app’: This can be a relatively pain free process, simply requiring either a block of templated code, or perhaps a specially built DLL containing references to your apps. I opted for the former (I am a little lazy) and have... Continue Reading →
Having a go at the final (I believe) chapter of Mike Ormond’s book: Outline for the chapter is presently as follows: Arming Yourself The theory behind marketing. Making your App work for you. Quotes from experts and successful developers. Readiness Checklist. Spreading the Word From the safety of your bedroom: Using a Blog Using Twitter... Continue Reading →
Hard Work, Persistence and Passion . . . . 