Hard Work, Persistence and Passion . . . .
… will only get you so far ….
In this on-going post I am highlighting marketing tactics of a ‘questionable’ nature. No 1. “The XBOX Live Tile” Long before the Marketplace and Windows Phones became publicly available I had a meeting with a Microsoft evangelist and enquired about the use of “XBOX live” in one of my apps (“Shove Ha’penny”). I wanted to... Continue Reading →
In a previous post I looked at the creation of a free ad-supported version of an app in support of an existing paid app. In addition to this there are a number of other opportunities that you can take advantage of in order to maximise marketing related opportunities. Conversions My experience of Ad supported apps... Continue Reading →
So in contrast to the cartoon below most independent development shops probably suffer from being a little too lean in the first place … Being a way in to this on-going series of blog posts about ‘marketing your apps’ I have come to the un-surprising conclusion that there is no magic ‘silver bullet’ for success. There... Continue Reading →
This is an on-going list of links relevant to independent developers looking at marketing their own Apps. (I’m seeking useful feedback and criticism on all these short posts please. The end result will form a part of Mike Ormond's’ forthcoming WP7 Kindle Book) In App Marketing: “Why not Try …” Marketing your Apps... Continue Reading →
So you are in Vegas for Mix, you have checked out the Gadget Watch App on your phone and maybe want to bring back a Gadget or two for your friends at home? Where should you go? Well you are in luck as the biggest gadget store in Los Vegas* is just down the road... Continue Reading →
In the first article in this series I talked about using Twitter in relation to real world events that might be related to your App. In the second I covered creating a dedicated Twitter account for your App. Use Twitter to target your Market. In the case of Nokia watch, the target market is:... Continue Reading →
My own submissions to the current Spring Cleaning Promotion from Microsoft follows. NOTE: I am not suggesting that this is a ‘winning formula’ but in the spirit of this series of blog postings for Mike Ormond’s forthcoming Kindle book I thought it appropriate to share. NB The information that is perhaps of most general benefit... Continue Reading →
Often times with a little thought you can dream up a poll that is in some way related to your App. As well as gaining some valuable information from the results if a poll is popular it can also help to market your associated app. Taking my new ‘Gadget Watch’ app as an example the... Continue Reading →
After following the Ads appearing as a result o implementing the SMAATO Advertising SDK (see my previous Blog post) I noticed that there were many times when an advertisement was not available (this behaviour throws up an error which can be trapped and monitored) Apparently this is a fairly common occurrence which obviously results in... Continue Reading →
I’ve seen this happen a number of times, both to my own apps and to others and there is nothing quite so frustrating – you spend months developing and testing your apps and finally have a version 1.0 ready for release – you pass ingestion and await the rewards with anticipation! Next thing you check... Continue Reading →
Hard Work, Persistence and Passion . . . . 