… will only get you so far ….
To celebrate reaching 10,000 apps in the Marketplace Web Services UK is running a special promotion on the price of one of the first apps to hit the platform from the UK, Shove Halfpenny,down to just 79p (99c). Back in 2009, before the release of the Windows Phone SDK this game was one of the... Continue Reading →
So a dozen Apps on the marketplace and I have never done a YouTube video - until now*! (essentially because I don’t have the equipment to do it properly.) So with my chapter for Mike Ormond’s upcoming Kindle book in mind I thought I should have a go. To begin with I chose an App... Continue Reading →
Creating an App Specific Twitter Account for Marketing purposes. The thinking here is that by creating a topic based Twitter account and then following people with a related interest they *may* Check out your profile (and maybe the links on it to your apps?) Follow you back (and perhaps take a subsequent interest in your... Continue Reading →
Having established overwhelming support from phone owners for ‘free’ apps (as opposed to trial apps) it is a logical step for developers to look at advertising SDKs as a means of monetising an application. The most popular option being to provide a free ‘ad supported’ version that also has an option to upgrade to a... Continue Reading →
Sandwiched in between “The King’s Speech” App and “The Royal Wedding” Apps (see below) is this app which aims to please anyone who is keeping up with the current interest in “all things Royal”. The app uses the well know ‘Panorama’ interface peppered with some luscious graphics and pleasing UI interactivity. Here’s the blurb:... Continue Reading →
Most developers will tweet about the development and release of a new App in the normal course of events. Some will even give an App its’ own Twitter account (if for no other reason than to retain focus on the App and avoid clogging up your their personal Twitter account). However, for this experiment I... Continue Reading →
Once you have a few Apps in the marketplace why not market them ‘in app’: This can be a relatively pain free process, simply requiring either a block of templated code, or perhaps a specially built DLL containing references to your apps. I opted for the former (I am a little lazy) and have... Continue Reading →
Having a go at the final (I believe) chapter of Mike Ormond’s book: Outline for the chapter is presently as follows: Arming Yourself The theory behind marketing. Making your App work for you. Quotes from experts and successful developers. Readiness Checklist. Spreading the Word From the safety of your bedroom: Using a Blog Using Twitter... Continue Reading →
I recently released 'the ‘Ambient Soundscape’ App onto the WP7 Marketplace and within a day the only bit of feedback I had was a 1 star rating and a note saying that the user was unhappy he was getting this message! So what should you do if you get this message when you are trying... Continue Reading →
Although the option to make an App is a Checkbox: and you appear to have the option to unselect: You will discover that when you go back into the App trial mode is still supported (ie deselecting the checkbox has not taken). This is important as it is often proved more effective to have... Continue Reading →
Hard Work, Persistence and Passion . . . . 