In the first article in this series I talked about using Twitter in relation to real world events that might be related to your App. In the second I covered creating a dedicated Twitter account for your App. Use Twitter to target your Market. In the case of Nokia watch, the target market is:... Continue Reading →
Marketing Your Apps – Marketplace Promotion (1)
My own submissions to the current Spring Cleaning Promotion from Microsoft follows. NOTE: I am not suggesting that this is a ‘winning formula’ but in the spirit of this series of blog postings for Mike Ormond’s forthcoming Kindle book I thought it appropriate to share. NB The information that is perhaps of most general benefit... Continue Reading →
Marketing Your Apps – Polls & Surveys
Often times with a little thought you can dream up a poll that is in some way related to your App. As well as gaining some valuable information from the results if a poll is popular it can also help to market your associated app. Taking my new ‘Gadget Watch’ app as an example the... Continue Reading →
Gadget Watch
Like gadgets? Get the latest gadget news delivered in a pleasing and interactive Metro based UI. T3, Engadget, PC Pro, Web News, Gadget Blogs and Twitter are all scoured to give you the most comprehensive listings of gadgets on the planet! Latest features (version 1.4) include the ability to tweet / facebook / email articles... Continue Reading →
NOKIA Watch
With all the interest in the partnership with Microsoft over Windows Phone 7 it seems opportune to have the ability to quickly and conveniently monitor the Finnish giant. Get the lowdown on Nokia’s plans and get an insight into the all important question “What new features might Nokia decide to bring to WP7?” Or maybe... Continue Reading →
Forced NODO Update
If you don’t have NODO this hack worked for me: 1. Start Zune 2. Turn off the Data connection and Wifi on the Phone 3. Connect the Phone with the PC (USB) 4. Start the update search in Zune 5. About 3 seconds later, disconnect your PC from the internet (Turn WLAN off). 6. Zune... Continue Reading →
Jamster Sequencer Name Change.
I have received notification from “Jesta Digital” that they own the trademark name “Jamster”. Rather than create a fuss it is my intention to change the name of Jamster to ‘Jam Sequencer’ (and the Lite version to ‘Jam Sequencer Lite’) ASAP. Ian.
Marketing your Apps – Advertising SDKs (2)
After following the Ads appearing as a result o implementing the SMAATO Advertising SDK (see my previous Blog post) I noticed that there were many times when an advertisement was not available (this behaviour throws up an error which can be trapped and monitored) Apparently this is a fairly common occurrence which obviously results in... Continue Reading →
Marketplace Tips – Avoid negative feedback!
I’ve seen this happen a number of times, both to my own apps and to others and there is nothing quite so frustrating – you spend months developing and testing your apps and finally have a version 1.0 ready for release – you pass ingestion and await the rewards with anticipation! Next thing you check... Continue Reading →
Marketing Your Apps – Special Promotions.
As some of you will know I am putting together a submission for Mike Ormond’s forthcoming free Kindle book on Windows Phone development and have picked up a chapter to be entitled ‘Marketing Your Apps’. I have to say that as an independent software developer , marketing is something that doesn’t come naturally to me... Continue Reading →