… will only get you so far ….
Thought I would blog my first thoughts about this course which I downloaded yesterday at the UKTechDays event in London (Jaime Rodriguez was speaking at this event) My own objectives were pretty much the same as those of the course itself and revolved around becoming familiar with the major new aspects of Mango from a... Continue Reading →
In this on-going post I am highlighting marketing tactics of a ‘questionable’ nature. No 1. “The XBOX Live Tile” Long before the Marketplace and Windows Phones became publicly available I had a meeting with a Microsoft evangelist and enquired about the use of “XBOX live” in one of my apps (“Shove Ha’penny”). I wanted to... Continue Reading →
“Keep your friends close, and your enemies closer” So said Sun TZU. While most Windows phone developers don’t actually consider Apple to be an enemy it is still not a bad idea to keep an eye on what is going on in that camp. This was the thinking behind this App which collects together relevant... Continue Reading →
In the documentation guidelines for WP7 development it says: "The application must not exceed 90 MB of RAM usage. However, on devices that have more than 256 MB of memory, an application can exceed 90 MB of RAM usage." I have been interpreting that as being peak RAM must stay under 90MB on 256MB devices... Continue Reading →
In a previous post I looked at the creation of a free ad-supported version of an app in support of an existing paid app. In addition to this there are a number of other opportunities that you can take advantage of in order to maximise marketing related opportunities. Conversions My experience of Ad supported apps... Continue Reading →
I am at a bit of a loss on what to do at the moment. Here is the story: After initially passing the ingestion process my ‘Royal Wedding App’ subsequently failed as peak memory exceeded 90MB on a 256MB device. “Fair enough” I thought. I did a little more research, implemented the Memory Counter... Continue Reading →
So in contrast to the cartoon below most independent development shops probably suffer from being a little too lean in the first place … Being a way in to this on-going series of blog posts about ‘marketing your apps’ I have come to the un-surprising conclusion that there is no magic ‘silver bullet’ for success. There... Continue Reading →
Spent the day promoting ‘Gadget Watch’ at the Trade day of ‘The Gadget Show Live’. Essentially I went round all the stands showing my App to anyone who feigned any interest – focussing on Gadget Blogging / News Sites and Gadget Magazines. Came away with some contacts for follow ups .. You can download ‘Gadget... Continue Reading →
This is an on-going list of links relevant to independent developers looking at marketing their own Apps. (I’m seeking useful feedback and criticism on all these short posts please. The end result will form a part of Mike Ormond's’ forthcoming WP7 Kindle Book) In App Marketing: “Why not Try …” Marketing your Apps... Continue Reading →
So you are in Vegas for Mix, you have checked out the Gadget Watch App on your phone and maybe want to bring back a Gadget or two for your friends at home? Where should you go? Well you are in luck as the biggest gadget store in Los Vegas* is just down the road... Continue Reading →
Hard Work, Persistence and Passion . . . . 